South African initiative for feminine hygiene

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The Red Wings Project (RWP) is a South African non-profit organisation (NPO) which has devoted itself toward addressing a number of issues surrounding feminine hygiene. Following a successful collaboration with retail giant, Shoprite, in February 2017, RWP hopes to provide at least 1000 young women and girls with enough sanitary products to last a full year. Olwethu Leshabane drives her vision toward reality using social media and heartfelt connections in business.

Based in Kyalami, Gauteng, RWP actively seeks partners willing to contribute toward the distribution of sanitary products to dependents in various communities, especially outlying areas. A single pack of sanitary towels helps a young girl or women attend up to seven more days of school, resulting in a potential 20% increase in attendance across an average year. Consider the benefit for those enduring examinations and employment interviews: there’s no doubt that RWP’s work has a positive impact in the lives of hundreds of South Africans.

Red Wings Project, The Good News Company, Feminine Hygiene

As seen on RWP

In addition to distributing sanitary products RWP aims to host educational sessions which impart knowledge about the female anatomy, the importance of menstrual hygiene as well as ways of identifying problems and how to approach the various situations. RWP hopes to thus also help young women prevent medical difficulty, further enabling them to strive toward prosperous academic and professional careers. Although huge strides have been made to spark such conversations, South Africa’s melting pot of cultures still widely experiences menstruation and feminine hygiene as a tabooed subject.

Red Wings Project, Feminine Hygiene, CANSA

As seen on RWP

Aiming to establish a continuous partnership with the Cancer Association of South Africa (CANSA), the staff and volunteers at RWP also hope to raise funds and awareness for cervical and ovarian cancer, early detection and treatment options. Keep a look out on our page or head over to the RWP website to learn more about how to get involved.