The International Congress and Convention Association (ICCA) has, again, awarded Cape Town the prestigious title of Africa’s best city for business tourism. Following an evaluation of over 12 000 rotating association meetings, this repeated victory for Cape Town proves South Africa’s mettle in the international business environment. Despite downgrades to ‘junk status’ by various ratings agencies, South Africans have this major accomplishment to celebrate and springboard from, to even greater social and economic heights.
Reigning, now, for four consecutive years, Cape Town has outperformed the likes of other front-runners like Johannesburg, Marrakech and Nairobi. Holding the city in its pole position are the smoothly run major conventions such as the Mining Indaba, South African Innovation Summit and the world-renowned Jazz Festival [which sees hundreds of international artists entering the metropolis each year]. Executive Mayor, Patricia de Lille, had this to say in an official statement:
“Cape Town has year-on-year been confirmed as the events capital of Africa and the latest rankings are further proof that our efforts to become the business events capital on the continent are paying off. Cape Town boasts a diverse annual events calendar and we provide City funding to make sure we bring events that position Cape Town globally as a competitive business destination.“
In addition to the repeated crowning as the continent’s best business tourism destination, Cape Town has also moved up 15 places to enter the Top 40 Global Destinations for Business Tourism. With aim locked on to entering the elite Top 10, Cape Town’s city management have launched a number of initiatives which will further enhance the business environment within the city’s boundaries.
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